Whats wrong with conventional toothpaste?

Fluoride: Fifty years ago Fluoride was thought to be good for artificially strengthening the enamel; however a large part of it gets absorbed through gums into the. bloodstream. Flouride accumulates in the brain and is proven to be a mental development retarding neurotoxin. Sodium Fluoride used in toothpaste is a by-product of the aluminium industry, and does not have a natural source or place in human biology. Fluoride intake also weakens precious iodine absorption by taking the place of iodine in the thyroid glands.

Sodium lauryl sulphate: this is used for aesthetics, to make toothpaste and other toiletries foam, just because we’re used to toiletries that foam. However, sodium lauryl sulphate is readily absorbed through gums and skin into the bloodstream. e body cannot remove it fast enough and it accumulates there, especially inside the eyes. Foaming toothpaste is also the most common reason for painful mouth ulcers: the detergent like foam, breaks down the lipid layers of living cells in the mouth’s mucous membranes.

Glycerine: this is an oily liquid obtained from soap manufacturing and used to wet toothpaste. It is found even in the most natural toothpaste products. While nontoxic when ingested, when rubbed against the enamel it sticks there and coats the teeth, preventing natural remineralisation by minerals carried in saliva. Remineralisation is a natural tooth self-repairing process and the reason why other creatures on earth keep their teeth healthy without needing toothpaste or regular dentist visits.

Why Fresh & Bright?

Sodium bicarbonate or baking soda is a natural nontoxic alkaline salt used for centuries to clean and whiten teeth. It feels coarse but is no more abrasive than a toothpaste. Like toothpaste, alkaline Ph neutralises the enamel eroding acidity, which is produced after eating. Bicarbonate also freshens the breath e ectively with its oxygen. It only takes a week to get used to a tooth powder instead of a paste. You'll notice stronger gums and brighter teeth. Organic essential oils are a natural antibacterial, added for fresh minty avour.

How to use?

Shake and tip a liberal amount into your mouth, brush wet or dry.
Swish with water for quick neutralising and deodorising mouthwash.
Initially, you might experience slightly sore gums after brushing.
is is a normal side-e ect and will go away in few days as your gums strengthen